Agencies quote ₹50,000 to ₹1,50,000 for a business website. Here is what a website actually costs in India in 2026 — every line item, every hidden charge, and where the markup hides.
Ask three agencies what a website costs and you will get three numbers, none under ₹50,000, and no explanation of where the money goes. That opacity is not an accident — vague pricing is how the industry protects its margin. This guide breaks the whole thing down: real 2026 prices in rupees, what actually drives them, the recurring costs nobody quotes upfront, and how small businesses end up overpaying.
| Type of website | Typical market quote | Fair price |
|---|---|---|
| One-page / starter business site | ₹25,000 – ₹50,000 | from ₹10,000 |
| Multi-page business website (5–8 pages) | ₹50,000 – ₹1,00,000 | ₹20,000 – ₹40,000 |
| E-commerce / catalogue with ordering | ₹1,00,000 – ₹2,50,000 | ₹40,000 – ₹75,000 |
| Custom web app (booking, billing, dashboards) | ₹2,00,000+ | ₹75,000 – ₹2,00,000 |
The gap between the two columns is not quality. It is usually office rent, account managers, and a sales team — costs that have nothing to do with your website. A solo studio or small team with a template-first process delivers the same build for a fraction, because you are paying for the work, not the overhead.
A custom design built from a blank Figma file takes 2–4 weeks of design alone. A professionally built template customised with your brand, content and features goes live in days — and for a clinic, school or shop website, visitors cannot tell the difference. The structure of a great clinic site is a solved problem; what makes it yours is your doctors, your timings, your testimonials.
The honest rule: pay for custom design when your website IS the product (a startup, a premium brand). Start from a template when your website is a salesperson for an offline business. Most Indian small businesses are the second case and are quoted as if they were the first.
See what template-first looks like — 24 ready designs with live demos.
Browse templates| Option | Typical cost | Best for | Watch out for |
|---|---|---|---|
| Freelancer | ₹8,000 – ₹30,000 | Simple sites on a tight budget | Disappearing after launch; no maintenance |
| Full-service agency | ₹50,000 – ₹2,00,000+ | Large brands, big campaigns | You fund their office; juniors do the work |
| Small studio / solo expert | ₹10,000 – ₹75,000 | SMBs who want one accountable person | Check their live work, not their promises |
Specialities, doctor profiles with OP timings, an appointment form and WhatsApp booking. Template-first build: ₹10,000 – ₹25,000, live in under two weeks. The appointment form pays for the site with a handful of new patients.
Programmes, campus life, results, and an admission enquiry form that lands on the correspondent’s WhatsApp. ₹15,000 – ₹30,000 — decided by how much custom content and photography you add.
Collections, today’s gold rate, and a gold-savings-scheme section with an enquiry flow. ₹25,000 – ₹50,000. The scheme page alone converts walk-in intent into monthly commitments.
In 2026, a professional business website costs ₹10,000 – ₹40,000 from a small studio or freelancer, and ₹50,000 – ₹1,50,000 from a full-service agency. E-commerce and custom web apps cost more. The build is one-time; expect ₹4,000 – ₹8,000/year in domain and hosting.
Yes — if it is built template-first by someone competent. ₹10,000 buys a fast, mobile-friendly one-page site with WhatsApp enquiry. It does not buy custom illustration, copywriting and a five-round design process, and for most local businesses it does not need to.
A catalogue site with WhatsApp ordering: ₹40,000 – ₹75,000. Full online-payment e-commerce with inventory: ₹75,000 – ₹2,50,000 depending on scale. Many small retailers start with catalogue + WhatsApp and upgrade only when order volume justifies it.
Template-first: 7 – 14 days including your content. Fully custom design: 4 – 8 weeks. If a builder promises a custom site in 3 days or needs 4 months for 5 pages, both are red flags.
Because you are quoted on the seller’s cost structure, not the work. The same 6-page business site is ₹20,000 from a solo studio and ₹1,00,000 from an agency with a Bandra office. Ask any quote to be broken into design, development, content and recurring costs — the markup hides in the lump sum.
“You should know exactly what every rupee in a website quote buys. If the seller cannot tell you, that is the answer.”
Fepiq builds template-first websites for Indian small businesses starting at ₹10,000 — transparent pricing, live in days, first year of maintenance included. Browse the template gallery, unlock any live demo, and WhatsApp us the one you want.
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